I had the opportunity to create a logo to be used for the Women in the Trades group and photograph a few of the meetings. Lead by Shamaiah Turner, the purpose of the group was to build a sense of camaraderie amongst tradeswomen in the field and offer resources for support and come up with strategies to recruit more women into the trades.
I wanted to make a simple mark that would scale well (with hardhat stickers in mind), and keep it gender neutral so tradesmen would be more likely to wear it as well and support the cause.
I wanted to make a simple mark that would scale well (with hardhat stickers in mind), and keep it gender neutral so tradesmen would be more likely to wear it as well and support the cause.
Services:
-Art Direction
-Brand Management
-Print Design
